Monday, October 23, 2006

Tony Hawk’s New Trick: 2 Marketers in 1 Advertising Campaign

[Quote]
""How much merchandise could Tony Hawk hawk if Tony Hawk hawked merchandise for two marketers at once?" A new Rolling Stone ad tests this with one ad for two companies..."The timing suits Activision and Jeep because each is now bringing out a new product: a video game called Tony Hawk?s Project 8 and the 2007 Jeep Wrangler Unlimited.""

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